The ongoing energy crisis in Britain is imposing unprecedented financial pressures on individuals, businesses, and institutions. Among the most affected are stadiums, which face unique challenges due to their massive energy requirements. From lighting and heated seating to scoreboards and broadcasting equipment, stadiums are inherently energy-intensive, consuming up to 25,000 kWh during a single 90-minute football match—equivalent to powering over a dozen homes for an entire year. For a World Cup stadium, this energy consumption could sustain a small town until the final whistle.
As energy costs surge, sports clubs and stadium operators are urgently seeking solutions to manage costs without compromising the guest experience. At the same time, the push for sustainability and the net zero agenda necessitate a reevaluation of traditional energy practices.
The Growing Role of Technology in Stadiums
Stadiums have become technological hubs, enhancing the fan experience through innovations like:
- In-seat apps that allow fans to order food, drinks, and merchandise directly to their seats.
- Augmented Reality (AR) for immersive highlights and enhanced advertising.
- LED screens and digital billboards, which are now standard features for modern stadiums.
However, fans are demanding more sustainable and energy-efficient technology, pushing sports management organisations to find a balance between enhanced fan engagement and reduced energy consumption.
Smart Technology for Energy Efficiency
Smart PA/VA systems are a prime example of how technology can cut costs and energy use in stadiums. Public address and voice alarm systems are mandatory for health and safety compliance, requiring 24/7 operation even when stadiums are empty. However, this constant energy drain represents a significant financial burden.
North’s smart PA/VA solutions address this challenge by using intelligent digital amplifiers equipped with smart sensors. These systems automatically enter an energy-saving sleep mode when not in use, ensuring compliance with safety regulations while significantly reducing energy consumption.
For example, North recently partnered with Fulham FC to implement this technology in its Riverside Development, a flagship project designed to be a sustainable hub for fans and the community. This installation has already demonstrated the potential for substantial savings, both in terms of energy costs and environmental impact.
The Perfect Time for Change
The intersection of the energy crisis and sustainability goals provides a critical opportunity for stadium operators to reassess outdated systems. By adopting smart technologies, stadiums can:
- Minimise operational costs.
- Reduce carbon footprints.
- Enhance the guest experience without additional energy expenditure.
From smarter lighting and ventilation systems to solutions like North’s PA/VA technology, embracing innovative approaches will future-proof stadiums for years to come.
The Road Ahead
As the cost-of-living crisis continues and the net zero deadline looms, stadiums must adapt to meet these challenges head-on. Those that fail to prioritise energy efficiency risk falling behind competitors and alienating increasingly eco-conscious fans.
Smart technology offers a pathway to balance operational demands, environmental responsibility, and financial viability. By investing in greener, cleaner, and more efficient solutions, stadiums can secure a sustainable future and maintain their place at the heart of communities worldwide.